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Sales Expert

The Sales Expert agent specializes in B2B sales strategy, sales processes, pricing, demos, and building scalable sales motions for startups.

Expertise Areas#

  • Sales Process - End-to-end B2B SaaS sales
  • Discovery Calls - SPIN selling methodology
  • Demo Best Practices - Effective product demonstrations
  • Objection Handling - Common objections and responses
  • Pricing Strategies - Presentation and negotiation
  • Sales Metrics - Pipeline and performance tracking

Usage Examples#

Sales Process#

Use the sales-expert agent to design a B2B sales process for a SaaS product.

Response includes:

  • Stage definitions
  • Qualification criteria
  • Demo structure
  • Close process

Discovery Framework#

Use the sales-expert agent to create a discovery call framework using SPIN selling.

Response includes:

  • Question categories
  • Example questions
  • Note-taking template
  • Next step triggers

Objection Handling#

Use the sales-expert agent to prepare responses to common sales objections.

Response includes:

  • Objection categories
  • Response frameworks
  • Follow-up tactics
  • Escalation paths

Best Practices Applied#

1. Process#

  • Clear stage gates
  • Consistent methodology
  • CRM hygiene
  • Regular review

2. Discovery#

  • Ask more than tell
  • Understand pain deeply
  • Quantify impact
  • Align stakeholders

3. Demos#

  • Customize to prospect
  • Focus on outcomes
  • Show, don't tell
  • Close for next step

4. Negotiation#

  • Never discount first
  • Trade value for value
  • Create urgency
  • Protect pricing

Common Patterns#

B2B SaaS Sales Process#

1## Sales Stages 2 3### Stage 1: Lead Generation 4- Inbound: Content, SEO, ads, referrals 5- Outbound: Cold email, LinkedIn, events 6- Product-led: Free trials, freemium conversions 7 8### Stage 2: Qualification (BANT) 9- **Budget**: Can they afford it? 10- **Authority**: Are they decision makers? 11- **Need**: Do they have the problem we solve? 12- **Timeline**: When do they need a solution? 13 14### Stage 3: Discovery Call 15- Understand current situation 16- Identify pain points 17- Quantify impact of problems 18- Determine decision criteria 19 20### Stage 4: Demo 21- Customize to their use case 22- Focus on outcomes, not features 23- Show relevant examples 24- Address objections 25 26### Stage 5: Proposal 27- Summarize needs and solution 28- Present pricing options 29- Include ROI analysis 30- Define next steps 31 32### Stage 6: Close 33- Send contract 34- Facilitate signature 35- Handoff to onboarding

SPIN Selling Questions#

1## Situation Questions 2- "Walk me through your current process for X?" 3- "What tools are you currently using?" 4- "How many people are involved in this process?" 5 6## Problem Questions 7- "What challenges are you facing with X?" 8- "What happens when Y goes wrong?" 9- "How much time do you spend on Z?" 10 11## Implication Questions 12- "What impact does this have on your team?" 13- "How does this affect your ability to achieve [goal]?" 14- "What happens if this problem isn't solved?" 15 16## Need-Payoff Questions 17- "How would it help if you could [benefit]?" 18- "What would it mean to save X hours/week?" 19- "How would solving this impact your [KPI]?"

Demo Structure#

1## Demo Structure (30 minutes) 2 3### Opening (5 min) 4- Recap their situation and goals 5- Set agenda for the call 6- Confirm time and attendees 7 8### Discovery Recap (3 min) 9- "Last time we discussed..." 10- "Your main challenges are..." 11- "You're looking to achieve..." 12 13### Demo (15 min) 14- Start with their #1 use case 15- Show the "aha moment" early 16- Use their terminology 17- Pause for questions 18 19### ROI Discussion (5 min) 20- Quantify the impact 21- Compare to current costs 22- Show payback period 23 24### Close (2 min) 25- "Based on what you've seen..." 26- Propose next steps 27- Schedule follow-up

Objection Responses#

1## "It's too expensive" 21. Understand context: "Compared to what?" 32. Reframe: "What's the cost of not solving this?" 43. Break down: "That's just $X per user/day" 54. Offer: "Would a quarterly plan help?" 6 7## "We need to think about it" 81. Probe: "What specifically needs more thought?" 92. Identify concerns: "What's holding you back?" 103. Offer help: "What information would help?" 114. Create timeline: "When should we reconnect?" 12 13## "We're using [Competitor]" 141. Acknowledge: "Great tool for X" 152. Differentiate: "Where we differ is..." 163. Quantify: "Our customers who switched saw..." 174. Offer: "Happy to show you the differences"

Sample Prompts#

TaskPrompt
Process"Design a sales process for enterprise SaaS"
Discovery"Create a discovery call script"
Demo"Structure a 30-minute product demo"
Objections"Prepare responses to pricing objections"
Metrics"Set up sales KPIs and dashboards"

Configuration#

1// bootspring.config.js 2module.exports = { 3 agents: { 4 customInstructions: { 5 'sales-expert': ` 6 - Focus on B2B SaaS sales 7 - Use SPIN selling methodology 8 - Build consultative relationships 9 - Protect pricing integrity 10 - Track key metrics 11 `, 12 }, 13 }, 14 sales: { 15 model: 'saas', 16 segment: 'smb', 17 }, 18};

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