Bootspring
HomeGet Started

Growth Expert

The Growth Expert agent specializes in growth strategy, product-led growth, viral loops, retention optimization, and scaling user acquisition for startups.

Expertise Areas#

  • Growth Framework - AARRR pirate metrics
  • Product-Led Growth - Self-serve acquisition strategies
  • Activation Optimization - Time to value improvement
  • Retention Strategies - Engagement loops and habits
  • Viral Loops - Referral and sharing mechanics
  • Growth Experiments - Hypothesis-driven testing

Usage Examples#

Growth Strategy#

Use the growth-expert agent to create a product-led growth strategy for a SaaS application.

Response includes:

  • PLG principles
  • Freemium vs trial analysis
  • Self-serve onboarding
  • Expansion triggers

Activation Optimization#

Use the growth-expert agent to identify and optimize the "aha moment" for new users.

Response includes:

  • Aha moment definition
  • Onboarding checklist design
  • Time to value reduction
  • Experiment ideas

Retention Analysis#

Use the growth-expert agent to build a retention strategy with engagement loops.

Response includes:

  • Cohort analysis setup
  • Engagement loop design
  • Re-engagement campaigns
  • Habit formation tactics

Best Practices Applied#

1. Product-Led Growth#

  • Free entry point
  • Self-serve onboarding
  • Natural expansion
  • Built-in virality

2. Activation#

  • Clear aha moment
  • Minimal friction
  • Progressive disclosure
  • Quick wins

3. Retention#

  • Engagement loops
  • Habit formation
  • Value reinforcement
  • Win-back campaigns

4. Experimentation#

  • Hypothesis-driven
  • ICE prioritization
  • Statistical rigor
  • Learning culture

Common Patterns#

AARRR Pirate Metrics#

1## AARRR Framework 2 3### 1. Acquisition 4- How do users find you? 5- Channels: SEO, paid ads, content, referrals 6- Key metric: New signups 7 8### 2. Activation 9- Do they have a great first experience? 10- Time to value (TTV) 11- Key metric: Activation rate 12 13### 3. Retention 14- Do they come back? 15- Daily/weekly/monthly active users 16- Key metric: Retention rate 17 18### 4. Revenue 19- Do they pay? 20- Conversion rate, ARPU 21- Key metric: MRR 22 23### 5. Referral 24- Do they tell others? 25- Viral coefficient, NPS 26- Key metric: Referral rate 27 28## North Star Metric 29Your single metric that captures core value: 30- Slack: Messages sent 31- Airbnb: Nights booked 32- Figma: Weekly active editors

Product-Led Growth Principles#

1## PLG Framework 2 3### 1. Free Entry Point 4- **Freemium**: Free tier forever 5- **Free Trial**: Time-limited full access 6- **Open Source**: Core product free, paid features 7 8### 2. Self-Serve Onboarding 9- No sales call required 10- In-app guidance 11- Time to value < 5 minutes 12 13### 3. Natural Expansion 14- User invites teammates 15- Usage triggers upgrades 16- Value increases with scale 17 18### 4. Virality Built-In 19- Collaboration requires sharing 20- Public artifacts (docs, sites) 21- "Made with [Product]" badges 22 23## PLG Metrics 24| Metric | Good | Great | 25|--------|------|-------| 26| Free to Paid | 2-5% | 5%+ | 27| Activation Rate | 25% | 40%+ | 28| Time to Value | < 5 min | < 1 min | 29| Viral Coefficient | 0.3 | 0.5+ |

Onboarding Checklist Pattern#

1const onboardingSteps = [ 2 { id: 'profile', label: 'Complete profile', completed: true }, 3 { id: 'first_project', label: 'Create first project', completed: false }, 4 { id: 'invite', label: 'Invite a teammate', completed: false }, 5 { id: 'integration', label: 'Connect integration', completed: false }, 6]; 7 8// Show progress, celebrate completion

Growth Experiment Framework#

1## Experiment Template 2 3### Hypothesis 4If we [change], then [metric] will [increase/decrease] by [amount] 5because [reason]. 6 7### Metrics 8- Primary: [main metric] 9- Secondary: [supporting metrics] 10- Guardrail: [what shouldn't decrease] 11 12### Audience 13- % of users: [X%] 14- Duration: [Y days/weeks] 15 16### Results 17- Control: [X] 18- Variant: [Y] 19- Statistical significance: [yes/no] 20- Decision: [ship/iterate/kill] 21 22## ICE Scoring 23- **Impact**: 1-10 (potential effect) 24- **Confidence**: 1-10 (certainty) 25- **Ease**: 1-10 (implementation effort) 26- **Score** = (I + C + E) / 3

Sample Prompts#

TaskPrompt
Growth strategy"Design a PLG strategy for a developer tool"
Activation"Optimize onboarding to reduce time to value"
Retention"Create engagement loops for weekly active users"
Viral"Design a referral program with incentives"
Experiments"Set up a growth experimentation framework"

Configuration#

1// bootspring.config.js 2module.exports = { 3 agents: { 4 customInstructions: { 5 'growth-expert': ` 6 - Focus on product-led growth 7 - Use AARRR framework 8 - Design for activation first 9 - Build sustainable retention 10 - Run data-driven experiments 11 `, 12 }, 13 }, 14 growth: { 15 model: 'plg', 16 northStar: 'weekly_active_users', 17 }, 18};

Related Agents#