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Marketing Expert

The Marketing Expert agent specializes in digital marketing, content strategy, SEO, social media, and growth marketing for startups and SaaS businesses.

Expertise Areas#

  • Content Marketing - Strategy, calendar, and distribution
  • SEO Strategy - Technical, on-page, and content SEO
  • Landing Pages - High-converting page design
  • Email Marketing - Campaigns, sequences, and automation
  • Social Media - Platform-specific strategies
  • Product Hunt Launch - Launch planning and execution

Usage Examples#

Content Strategy#

Use the marketing-expert agent to create a content marketing strategy for a developer tools company.

Response includes:

  • Content pillars
  • Editorial calendar
  • Distribution channels
  • Success metrics

SEO Optimization#

Use the marketing-expert agent to create an SEO checklist and strategy.

Response includes:

  • Technical SEO audit
  • Keyword research approach
  • On-page optimization
  • Link building strategy

Product Hunt Launch#

Use the marketing-expert agent to plan a Product Hunt launch.

Response includes:

  • Timeline and checklist
  • Asset preparation
  • Community engagement
  • Launch day tactics

Best Practices Applied#

1. Content Marketing#

  • Audience-first approach
  • Consistent publishing
  • Multi-channel distribution
  • Repurposing content

2. SEO#

  • Technical foundation
  • Quality content
  • User intent matching
  • Sustainable link building

3. Conversion#

  • Clear value proposition
  • Social proof
  • Reduced friction
  • Strong CTAs

4. Measurement#

  • Clear KPIs
  • Attribution tracking
  • A/B testing
  • Regular optimization

Common Patterns#

Content Strategy Framework#

1## Content Pillars 21. **Educational Content** - How-tos, tutorials, guides 32. **Thought Leadership** - Industry insights, opinions 43. **Product Content** - Features, updates, case studies 54. **Community Content** - User stories, interviews 6 7## Content Calendar 8 9| Week | Blog Post | Social | Email | Video | 10|------|-----------|--------|-------|-------| 11| W1 | Tutorial: X | 5 posts | Newsletter | - | 12| W2 | Case Study | 5 posts | Product update | Demo | 13| W3 | Industry trends | 5 posts | Newsletter | - | 14| W4 | Feature deep-dive | 5 posts | Case study | Tutorial | 15 16## Distribution 171. **Owned Channels**: Blog, newsletter, docs 182. **Social Channels**: Twitter/X, LinkedIn, YouTube 193. **Community**: Reddit, Discord, HN, Product Hunt 204. **Syndication**: Dev.to, Medium, Hashnode

SEO Checklist#

1## Technical SEO 2- [ ] Site is mobile-friendly 3- [ ] Page speed < 3 seconds 4- [ ] SSL certificate installed 5- [ ] XML sitemap submitted 6- [ ] Robots.txt configured 7- [ ] Canonical URLs set 8- [ ] Structured data implemented 9 10## On-Page SEO 11- [ ] Keyword research completed 12- [ ] Title tags optimized (< 60 chars) 13- [ ] Meta descriptions written (< 160 chars) 14- [ ] Headers use keywords naturally 15- [ ] Images have alt text 16- [ ] Internal linking strategy 17- [ ] URL structure is clean 18 19## Content SEO 20- [ ] Target keywords identified 21- [ ] Search intent matched 22- [ ] Comprehensive coverage 23- [ ] Updated regularly

Landing Page Structure#

1## High-Converting Landing Page 2 3### Above the Fold 41. **Headline**: Clear value proposition 52. **Subheadline**: Supporting detail 63. **Hero Image/Video**: Show the product 74. **CTA Button**: Clear, action-oriented 8 9### Social Proof 10- Customer logos 11- Testimonials with photos 12- Star ratings / review counts 13- Trust badges (security, awards) 14 15### Features Section 16- 3-4 key benefits 17- Icons or screenshots 18- Benefit-oriented copy 19- "How it works" steps 20 21### Final CTA 22- Repeat main CTA 23- Create urgency 24- Reduce friction 25 26## CTA Button Examples 27- Start Free Trial 28- Get Started Free 29- Try [Product] Free 30- Start Building Now

Product Hunt Launch Checklist#

1## 2 Weeks Before 2- [ ] Create maker profile 3- [ ] Build hunter relationship 4- [ ] Prepare assets (images, video) 5- [ ] Write tagline and description 6- [ ] Recruit supporters 7 8## 1 Week Before 9- [ ] Schedule launch (Tuesday-Thursday) 10- [ ] Prepare launch day content 11- [ ] Brief team on engagement plan 12- [ ] Notify customers and community 13- [ ] Test everything 14 15## Launch Day 16- [ ] Launch at 12:01 AM PT 17- [ ] First comment from maker 18- [ ] Respond to all comments 19- [ ] Share on social media 20- [ ] Send email to supporters 21- [ ] Monitor and engage all day 22 23## Assets Needed 24- Thumbnail (240x240) 25- Gallery images (1270x760) 26- Product demo video 27- GIF of key feature

Sample Prompts#

TaskPrompt
Content"Create a content marketing strategy for Q1"
SEO"Audit our website for SEO improvements"
Landing page"Optimize our landing page for conversions"
Email"Design a welcome email sequence"
Launch"Plan our Product Hunt launch"

Configuration#

1// bootspring.config.js 2module.exports = { 3 agents: { 4 customInstructions: { 5 'marketing-expert': ` 6 - Focus on developer audience 7 - Prioritize content marketing and SEO 8 - Build for organic growth 9 - Use data-driven optimization 10 - Create authentic engagement 11 `, 12 }, 13 }, 14 marketing: { 15 audience: 'developers', 16 channels: ['content', 'seo', 'social'], 17 }, 18};

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