Landing Page Workflow | Bootspring Docs

The Landing Page workflow guides you through creating a compelling landing page that converts visitors into users. From hero sections to CTAs, this workflow provides templates, best practices, and optimization strategies.

Overview#

Property	Value
Sections	8 core sections
Tier	Free
Typical Duration	2-5 days
Best For	Product launches, waitlists, marketing campaigns

Outcomes#

A successful landing page workflow results in:

High-converting landing page with clear value proposition
Mobile-responsive design with fast load times
Integrated analytics and conversion tracking
A/B testing framework for optimization
SEO-optimized meta tags and content

Page Structure#

A high-converting landing page follows this proven structure:

┌─────────────────────────────────────────┐
│              Navigation                  │
├─────────────────────────────────────────┤
│                                         │
│              Hero Section               │
│         (Value Proposition + CTA)       │
│                                         │
├─────────────────────────────────────────┤
│              Social Proof               │
│         (Logos, testimonials)           │
├─────────────────────────────────────────┤
│                                         │
│            Problem / Pain               │
│         (Identify the problem)          │
│                                         │
├─────────────────────────────────────────┤
│                                         │
│             Solution                    │
│         (How you solve it)              │
│                                         │
├─────────────────────────────────────────┤
│                                         │
│             Features                    │
│         (What you offer)                │
│                                         │
├─────────────────────────────────────────┤
│              Pricing                    │
├─────────────────────────────────────────┤
│                                         │
│               FAQ                       │
│                                         │
├─────────────────────────────────────────┤
│              Final CTA                  │
├─────────────────────────────────────────┤
│              Footer                     │
└─────────────────────────────────────────┘

Section 1: Hero#

The hero is your first impression. Make it count.

Hero Checklist#

Clear headline - What you do in 6-10 words
Supporting subheadline - How you do it or for whom
Primary CTA - One clear action to take
Visual - Product screenshot, illustration, or video
Social proof snippet - Trust indicator

Hero Component#

// components/marketing/Hero.tsx
'use client';

import { Button } from '@/components/ui/button';

interface HeroProps {
  headline: string;
  subheadline: string;
  ctaText: string;
  ctaHref: string;
  image?: string;
  socialProof?: string;
}

export function Hero({
  headline,
  subheadline,
  ctaText,
  ctaHref,
  image,
  socialProof
}: HeroProps) {
  return (
    <section className="relative overflow-hidden py-20 lg:py-32">
      <div className="container mx-auto px-4">
        <div className="grid lg:grid-cols-2 gap-12 items-center">
          <div className="space-y-8">
            <h1 className="text-4xl lg:text-6xl font-bold tracking-tight">
              {headline}
            </h1>
            <p className="text-xl text-muted-foreground max-w-lg">
              {subheadline}
            </p>
            <div className="flex flex-col sm:flex-row gap-4">
              <Button size="lg" asChild>
                <a href={ctaHref}>{ctaText}</a>
              </Button>
              <Button size="lg" variant="outline">
                Watch Demo
              </Button>
            </div>
            {socialProof && (
              <p className="text-sm text-muted-foreground">
                {socialProof}
              </p>
            )}
          </div>
          {image && (
            <div className="relative">
              <img
                src={image}
                alt="Product screenshot"
                className="rounded-lg shadow-2xl"
              />
            </div>
          )}
        </div>
      </div>
    </section>
  );
}

Headline Formulas#

Formula	Example
[Action] + [Outcome]	"Build landing pages that convert"
[Tool] for [Audience]	"Analytics for indie hackers"
[Pain] without [Problem]	"Ship faster without the complexity"
[Number] + [Benefit]	"10x your development speed"

Build trust immediately after your hero.

Logo bar - Companies using your product
Testimonials - Quotes from real users
Metrics - Numbers that demonstrate traction
Awards/Press - Recognition from trusted sources

// components/marketing/LogoBar.tsx
export function LogoBar({ logos }: { logos: string[] }) {
  return (
    <section className="py-12 border-y bg-muted/50">
      <div className="container mx-auto px-4">
        <p className="text-center text-sm text-muted-foreground mb-8">
          Trusted by teams at
        </p>
        <div className="flex flex-wrap justify-center items-center gap-8 lg:gap-16">
          {logos.map((logo, i) => (
            <img
              key={i}
              src={logo}
              alt="Company logo"
              className="h-8 opacity-60 hover:opacity-100 transition-opacity"
            />
          ))}
        </div>
      </div>
    </section>
  );
}

Section 3: Problem Statement#

Articulate the pain your users feel before showing your solution.

Problem Framework#

// components/marketing/Problem.tsx
export function Problem() {
  const problems = [
    {
      title: "Manual processes waste time",
      description: "Hours spent on repetitive tasks that should be automated"
    },
    {
      title: "Scattered information",
      description: "Data lives in spreadsheets, emails, and sticky notes"
    },
    {
      title: "No visibility",
      description: "Can't see what's working without digging through reports"
    }
  ];

  return (
    <section className="py-20">
      <div className="container mx-auto px-4">
        <div className="text-center mb-12">
          <h2 className="text-3xl font-bold mb-4">
            Sound familiar?
          </h2>
          <p className="text-muted-foreground max-w-2xl mx-auto">
            You're not alone. These challenges affect teams everywhere.
          </p>
        </div>
        <div className="grid md:grid-cols-3 gap-8">
          {problems.map((problem, i) => (
            <div key={i} className="p-6 rounded-lg border bg-card">
              <h3 className="font-semibold mb-2">{problem.title}</h3>
              <p className="text-muted-foreground">{problem.description}</p>
            </div>
          ))}
        </div>
      </div>
    </section>
  );
}

Section 4: Solution#

Now show how you solve the problem.

Solution Narrative#

Connect each problem to your solution:

Problem	Your Solution
Manual processes	Automation that runs in the background
Scattered information	Single source of truth
No visibility	Real-time dashboards

Section 5: Features#

Showcase your key features with benefits, not just capabilities.

Feature Display Patterns#

Grid layout - 3-6 features with icons
Alternating sections - Feature + screenshot pairs
Tabs - Interactive feature exploration
Comparison - Before/after or vs. competitors

// components/marketing/Features.tsx
const features = [
  {
    icon: "Zap",
    title: "Lightning Fast",
    description: "Built for speed. See results in milliseconds, not seconds."
  },
  {
    icon: "Shield",
    title: "Enterprise Security",
    description: "SOC 2 compliant with end-to-end encryption."
  },
  {
    icon: "Puzzle",
    title: "Integrations",
    description: "Connect with 100+ tools your team already uses."
  }
];

export function Features() {
  return (
    <section className="py-20 bg-muted/50">
      <div className="container mx-auto px-4">
        <div className="text-center mb-12">
          <h2 className="text-3xl font-bold mb-4">
            Everything you need
          </h2>
          <p className="text-muted-foreground max-w-2xl mx-auto">
            Powerful features that grow with your business
          </p>
        </div>
        <div className="grid md:grid-cols-3 gap-8">
          {features.map((feature, i) => (
            <div key={i} className="p-6 rounded-lg bg-card border">
              <div className="w-12 h-12 rounded-lg bg-primary/10 flex items-center justify-center mb-4">
                {/* Icon */}
              </div>
              <h3 className="font-semibold mb-2">{feature.title}</h3>
              <p className="text-muted-foreground">{feature.description}</p>
            </div>
          ))}
        </div>
      </div>
    </section>
  );
}

Section 6: Pricing#

Be transparent about pricing to filter qualified leads.

Pricing Best Practices#

Show 3 tiers max (Good-Better-Best)
Highlight recommended plan
Include feature comparison
Add FAQ about pricing
Show annual discount if applicable

Section 7: FAQ#

Address objections and reduce friction.

Common FAQ Topics#

How does pricing work?
Is there a free trial?
How is my data protected?
What integrations do you support?
How do I get support?

// components/marketing/FAQ.tsx
import {
  Accordion,
  AccordionContent,
  AccordionItem,
  AccordionTrigger,
} from "@/components/ui/accordion";

const faqs = [
  {
    question: "Is there a free trial?",
    answer: "Yes! Start with our 14-day free trial. No credit card required."
  },
  // ... more FAQs
];

export function FAQ() {
  return (
    <section className="py-20">
      <div className="container mx-auto px-4 max-w-3xl">
        <h2 className="text-3xl font-bold text-center mb-12">
          Frequently Asked Questions
        </h2>
        <Accordion type="single" collapsible>
          {faqs.map((faq, i) => (
            <AccordionItem key={i} value={`item-${i}`}>
              <AccordionTrigger>{faq.question}</AccordionTrigger>
              <AccordionContent>{faq.answer}</AccordionContent>
            </AccordionItem>
          ))}
        </Accordion>
      </div>
    </section>
  );
}

Section 8: Final CTA#

Close with a strong call to action.

export function FinalCTA() {
  return (
    <section className="py-20 bg-primary text-primary-foreground">
      <div className="container mx-auto px-4 text-center">
        <h2 className="text-3xl font-bold mb-4">
          Ready to get started?
        </h2>
        <p className="text-lg mb-8 opacity-90 max-w-2xl mx-auto">
          Join thousands of teams already using our platform.
        </p>
        <Button size="lg" variant="secondary">
          Start Free Trial
        </Button>
      </div>
    </section>
  );
}

Recommended Agents#

Phase	Agent	Purpose
Copy	copywriting-expert	Headlines, descriptions, CTAs
Design	ui-ux-expert	Layout, visual hierarchy
Development	frontend-expert	Component implementation
Optimization	performance-expert	Load time optimization
Analytics	analytics-expert	Conversion tracking setup

Conversion Optimization#

Track These Metrics#

// lib/analytics.ts
export function trackLandingPageMetrics() {
  // Time on page
  analytics.track('page_view_duration', {
    page: 'landing',
    duration: getTimeOnPage()
  });

  // Scroll depth
  trackScrollDepth([25, 50, 75, 100]);

  // CTA clicks
  document.querySelectorAll('[data-cta]').forEach(el => {
    el.addEventListener('click', () => {
      analytics.track('cta_clicked', {
        cta: el.getAttribute('data-cta'),
        position: el.getAttribute('data-position')
      });
    });
  });
}

A/B Testing Ideas#

Element	Variation A	Variation B
Headline	Benefit-focused	Feature-focused
CTA text	"Start Free Trial"	"Get Started"
Hero image	Screenshot	Illustration
Social proof	Logos	Testimonials
Pricing	Monthly default	Annual default

Best Practices#

One goal per page - Focus on a single conversion action
Above the fold matters - Your best content should be visible immediately
Mobile first - Design for mobile, then adapt for desktop
Fast loads - Every second of delay costs conversions
Test continuously - Small improvements compound over time

Pre-Launch Checklist - Prepare for launch
Waitlist System - Capture signups
Launch Day - Execute your launch
Product-Market Fit - Measure success