Fundraising Readiness Assessment

Evaluate your startup's readiness to raise venture capital with timing indicators, metrics benchmarks, team assessment, and market analysis

The Readiness Assessment workflow helps you determine if your startup is ready to raise venture capital. This systematic evaluation covers timing, metrics, team, and market factors to help you make an informed decision about when to start fundraising.

Overview#

PropertyValue
Components4 (Timing, Metrics, Team, Market)
TierFree
Typical Duration1-2 weeks for assessment
Best ForPre-seed through Series A founders

Outcomes#

A successful readiness assessment delivers:

  • Clear understanding of your current position
  • Identification of gaps to address before fundraising
  • Realistic timeline for raise preparation
  • Benchmarks to discuss with potential investors
  • Action plan to improve fundability

The Readiness Scorecard#

Rate yourself on each dimension (1-5) to calculate your overall readiness:

┌─────────────────────────────────────────────────────────────┐ │ FUNDRAISING READINESS │ ├─────────────────────────────────────────────────────────────┤ │ TIMING (25%) │ Score: __/5 │ Weight: __/25 │ │ METRICS (30%) │ Score: __/5 │ Weight: __/30 │ │ TEAM (25%) │ Score: __/5 │ Weight: __/25 │ │ MARKET (20%) │ Score: __/5 │ Weight: __/20 │ ├─────────────────────────────────────────────────────────────┤ │ TOTAL SCORE: __/100 │ │ │ │ 80+: Ready to raise │ │ 60-79: Address gaps first │ │ <60: Continue building before raising │ └─────────────────────────────────────────────────────────────┘

Dimension 1: Timing Indicators (25%)#

Financial Runway#

ScoreRunway Remaining
512+ months
49-12 months
36-9 months
23-6 months
1< 3 months (danger zone)

Best Practice: Start fundraising with 9+ months of runway. Raising takes 3-6 months on average.

Business Momentum#

ScoreIndicator
5Revenue growing 20%+ MoM consistently
4Revenue growing 10-20% MoM
3Stable revenue or strong user growth
2Flat metrics with clear path to growth
1Declining metrics

Market Timing#

ScoreIndicator
5Hot market, investors actively seeking deals
4Active market with recent comparable raises
3Normal market conditions
2Cooling market, investors cautious
1Bear market, funding very difficult

Timing Checklist#

  • Have you achieved a significant milestone since last raise?
  • Is your growth trajectory compelling (up and to the right)?
  • Do you have a clear use of funds for next 18-24 months?
  • Are you in a mental state to handle 3-6 months of rejection?
  • Is your co-founder team aligned on terms and dilution?

Dimension 2: Metrics Benchmarks (30%)#

Stage-Specific Benchmarks#

Pre-Seed ($500K-$2M raise):

MetricTarget
Problem validationCustomer interviews completed
MVPWorking prototype
Early users10-100 beta users
Revenue$0-$10K MRR (nice to have)

Seed ($2M-$5M raise):

MetricTarget
ProductLaunched, users engaged
Revenue$10K-$100K MRR
Growth15-20% MoM
Users500-5,000 active
RetentionD30 > 20%

Series A ($10M-$20M raise):

MetricTarget
Revenue$100K-$500K+ MRR
Growth15-20% MoM sustained
Net Revenue Retention>100%
CAC Payback<12 months
PMF Score>40%

Metrics Assessment#

1// Calculate metrics readiness score 2function assessMetrics(stage: 'pre-seed' | 'seed' | 'series-a', metrics: Metrics) { 3 const benchmarks = { 4 'pre-seed': { 5 mrr: { target: 0, weight: 0.1 }, 6 users: { target: 50, weight: 0.3 }, 7 interviews: { target: 30, weight: 0.4 }, 8 mvpComplete: { target: true, weight: 0.2 }, 9 }, 10 'seed': { 11 mrr: { target: 30000, weight: 0.3 }, 12 growth: { target: 0.15, weight: 0.3 }, 13 retention: { target: 0.20, weight: 0.2 }, 14 users: { target: 1000, weight: 0.2 }, 15 }, 16 'series-a': { 17 mrr: { target: 200000, weight: 0.25 }, 18 growth: { target: 0.15, weight: 0.25 }, 19 nrr: { target: 1.0, weight: 0.25 }, 20 cacPayback: { target: 12, weight: 0.25 }, 21 }, 22 }; 23 24 // Score against benchmarks 25 // Return weighted score out of 5 26}

Metrics Checklist#

  • Do you know your core metrics (MRR, growth, retention)?
  • Can you explain your unit economics (CAC, LTV)?
  • Do you have a metrics dashboard investors can review?
  • Can you show month-over-month trends?
  • Are your metrics in line with stage benchmarks?

Dimension 3: Team Assessment (25%)#

Founder Evaluation#

FactorScore 5Score 3Score 1
Domain expertise10+ years in spaceSome relevant experienceNew to the space
Technical abilityCan build core productCan guide technical teamNeed to hire tech lead
Previous startupSuccessful exitStartup experienceFirst-time founder
NetworkStrong investor/advisor networkSome connectionsBuilding from scratch
CommitmentFull-time, all-inFull-timePart-time

Team Composition#

Ideal founding team:

  • Technical co-founder who can build the product
  • Business co-founder who can sell and fundraise
  • Domain expertise in your target market
  • Complementary skills with low overlap
  • Previous working relationship

Team Gaps Analysis#

RoleStatusPriority
CEO/Business[ ] FilledCritical
CTO/Tech[ ] FilledCritical
First Engineer[ ] FilledHigh
Design[ ] FilledMedium
Sales/Marketing[ ] FilledMedium

Team Checklist#

  • Do you have a technical co-founder (or equivalent)?
  • Is your team full-time and committed?
  • Do you have relevant domain expertise?
  • Can you articulate why this team will win?
  • Have you worked together before?

Dimension 4: Market Analysis (20%)#

TAM/SAM/SOM Framework#

┌─────────────────────────────────────────────────────────────┐ │ │ │ ┌─────────────────────────────────────────────────┐ │ │ │ TAM: $50B │ │ │ │ Total Addressable Market │ │ │ │ (Everyone who could use your product) │ │ │ │ │ │ │ │ ┌─────────────────────────────────────┐ │ │ │ │ │ SAM: $5B │ │ │ │ │ │ Serviceable Addressable Market │ │ │ │ │ │ (Realistic target segment) │ │ │ │ │ │ │ │ │ │ │ │ ┌─────────────────────────┐ │ │ │ │ │ │ │ SOM: $500M │ │ │ │ │ │ │ │ Serviceable Obtainable │ │ │ │ │ │ │ │ (What you can capture) │ │ │ │ │ │ │ └─────────────────────────┘ │ │ │ │ │ └─────────────────────────────────────┘ │ │ │ └─────────────────────────────────────────────────┘ │ │ │ └─────────────────────────────────────────────────────────────┘

Market Size Requirements#

StageMinimum SAM
Pre-seed$1B+
Seed$2B+
Series A$5B+

Competitive Positioning#

FactorStrongWeak
DifferentiationClear, defensible moatMe-too product
TimingMarket tailwindsMarket headwinds
CompetitionFragmented or no dominant playerWell-funded incumbent
Entry barriersCreating barriersLow barriers

Market Checklist#

  • Is your market large enough ($1B+ SAM)?
  • Can you articulate your differentiation?
  • Do you understand your competitive landscape?
  • Are there market tailwinds working in your favor?
  • Can you explain why now is the right time?

Overall Assessment#

Interpreting Your Score#

80-100: Ready to Raise

  • Strong position across all dimensions
  • Begin fundraising preparation immediately
  • Focus on materials and targeting

60-79: Address Gaps First

  • Solid foundation but clear gaps
  • Spend 1-3 months strengthening weak areas
  • Consider bridge funding if runway is short

40-59: Continue Building

  • Significant gaps in readiness
  • Focus on product-market fit and metrics
  • Revisit assessment in 3-6 months

<40: Not Ready

  • Major work needed before fundraising
  • Focus on fundamentals (product, users, revenue)
  • Consider alternative funding (bootstrapping, grants)

Action Plan Template#

1## Fundraising Readiness Action Plan 2 3### Current Score: __/100 4 5### Priority Gaps (address before raising): 61. [Gap 1] - Action: [Specific steps] 72. [Gap 2] - Action: [Specific steps] 83. [Gap 3] - Action: [Specific steps] 9 10### Timeline: 11- Month 1: [Focus area] 12- Month 2: [Focus area] 13- Month 3: [Begin fundraising prep / Re-assess] 14 15### Key Milestones: 16- [ ] [Milestone 1] by [Date] 17- [ ] [Milestone 2] by [Date] 18- [ ] [Milestone 3] by [Date]
PhaseAgentPurpose
Metricsanalytics-expertMetrics tracking and dashboards
Financialsfinancial-expertUnit economics analysis
Marketresearch-expertTAM/SAM/SOM analysis
Strategystrategy-expertPositioning and timing

Deliverables#

DeliverableDescription
Readiness scorecardScored assessment across all dimensions
Gap analysisIdentified weaknesses with priorities
Action planSpecific steps to improve readiness
Metrics dashboardCurrent state of key metrics
Market analysisTAM/SAM/SOM with sources

Best Practices#

  1. Be honest with yourself - Investors will find gaps anyway
  2. Talk to investors early - Get feedback before formally raising
  3. Focus on fundamentals - Product and customers first
  4. Build relationships - Start networking before you need money
  5. Know your numbers - Investors expect you to know your metrics cold

Common Pitfalls#

  • Raising too early - Without traction, terms will be unfavorable
  • Raising too late - Running out of runway limits options
  • Overestimating market size - Unrealistic TAM damages credibility
  • Underestimating timeline - Fundraising takes longer than expected
  • Not knowing your metrics - Instant credibility killer

When NOT to Raise#

Consider alternatives to VC if:

  • Market is too small for VC returns
  • You want to maintain control
  • Business can be profitable quickly
  • You're not ready for VC expectations
  • Lifestyle business is the goal